Anti-Bride Fashion Rocks the Runway W-SF

We heard it from everyone:

From Students: “This was the best night of my life”

From Guests: “This is one of the coolest events I’ve ever been to”

From CEOS: “This is off the hook”

From Silicon Valley VCs: “You’re on to something here…”

From Press: “When can we interview your team? Are you going to do this again?”

From Music Industry Types: “I’ve been to a lot of high end parties, but this is really creative, original and fun.”

From Entertainment Executives: “This should be a show.”

From EVERYONE: “When are you guys going to do it again???“ and, THE HOOKS ROCK!

Anti-Bride.com, Destination I Do Magazine, The W-SF, Skout.com and Blurb.com made fashion history at the W-SF at 6 pm.

The wine flowed, the martinis mixed and a see and be seen crowd descended on the W Hotel SF lobby with a with a line out the door. Anyone who thinks SF isn’t a fashion town? Think again. The Art Institute of California San Francisco, The San Francisco Institute of Aesthetics and Cosmetology gave a swift kick in the tulle-covered derriere of the Wedding Industrial Complex once and for all. White weddings will never be the same.

The student competition and fashion show which was Anti-Bride themed had a range of genres covering: Rockabilly, Gothic Chic, Futuristic, Same Sex, Retro Glam, 60’s Mod, Punk and Rocker, the only rule of the road being is that white was verboten.

Following that was looks from Project Runway alum and Kenneth Pool lead designer Austin Scarlett. The winner of the student challenge was AIC-SF Student Chaz Schaad, future rising star who’s voluminous black silk couture gown was a little bit Vivienne Westwood, Viktor and Rolf and a little mod and goth all at once. Chaz also dressed Keith and Ronan Mulligan in suits ready for prime time: an outdoor stage at SXSW. Keith wore a mod pinstriped suit with yellow trim and Ronan wore a black and red striped morning coat with tails and tapered trousers. When the Hooks to the stage, they looked as good as they played in a blistering performance that wowed the crowd.